Pawsport Approved
A high-conversion funnel with smart triage that flags urgent leads in real time.
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The product at a glance — typically the main dashboard or landing view a user sees on login.
Pawsport helps pet owners relocate dogs and cats to India by handling the regulatory paperwork. The site needed to do two things at once: convert visitors who were ready to buy, and triage their urgency so the team could prioritize the right leads first. We built a marketing site with a backend smart enough to know which form submissions needed a same-day reply.
What we built
Tiered pricing page (NOC Buddy / Flight Ready Pack), inline intake modal capturing pet count + travel details + airline needs, smart server-side triage that auto-flags urgent cases, dual-template email system (internal triage notification + user confirmation), Tally-embedded onboarding form, and a post-submission success page with next-steps.
Why it works
Pet relocation is a race against the clock — a customer with a flight in ten days can't be treated like one flying in ninety. The site doesn't just capture leads; it reads them. Every submission is classified on arrival — urgent travel window, DGFT licensing needs, transfer-of-residence complexity — and lands in the team's inbox already tagged with priority and context. No one scans a backlog to figure out who to call first; the call order is the email order. A three-person operation handles the volume of a ten-person one, without anything falling through.
How it's built
- 01Server-side rule engine that classifies each submission against urgency, regulatory, and complexity heuristics.
- 02Dual-template email pipeline: structured internal notification (with auto-flags) + branded user confirmation, both via Nodemailer.
- 03Optimistic UI patterns: success rendered immediately, API call backgrounded — no perceived latency.
- 04Conversion-tuned page structure: hero → social proof → tiered pricing → FAQ → multi-channel contact (WhatsApp + email).
Converted a regulatory minefield into a 3-step buyer journey with automatic lead qualification.
High-priority leads surface to the team's inbox instantly, with context — not buried in a generic queue.
Production-deployed funnel built and shipped in weeks, not quarters.
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